Digital marketing services that bring small businesses more customers

Root Road designs websites, runs SEO, paid media, email and social campaigns, and builds lead generation for small businesses across the U.S. We use the same playbook every day on online businesses of our own.

Family-owned  ·  Serving small businesses nationwide  ·  We run our own online businesses

Our small business marketing services

Three services with one goal: more of the right people finding you, trusting you and contacting you.

Website Design

Fast, mobile-friendly websites built to turn visitors into calls, form fills and sales, not just to look nice.

Digital Marketing

SEO, paid media, email, social media and affiliate marketing that bring the right customers to your business.

Lead Generation

Landing pages, forms and conversion tracking, so you know exactly where every new lead came from.

Why small businesses work with us

We market our own businesses

Our own websites live or die on search traffic and conversions. Every tactic we recommend, we’ve paid for and tested ourselves first.

You work with the owners

No hand-offs to a rotating account team. The people who plan your project are the people who build it.

Built to convert

Every page gets one clear job, a clear call to action, and tracking that shows whether it’s working.

Plain-English reporting

Simple reports on leads, traffic and ad spend, so you always know what you’re paying for.

Sites we've built and run

Before we offered marketing to other businesses, we built our own. These are live sites we design, market and operate today.

License-CE.com

A national guide to real estate licensing and continuing education, with state-by-state requirement pages and course comparisons.

CosmetologyCeOnline.com

Online continuing education for cosmetologists, estheticians and nail techs, organized by state so students find the right course fast.

TowCe.com

State-approved continuing education for Texas tow operators, built around one clear offer and a fast checkout.

How it works

1. Free review

Tell us about your business. We look at your site and send back the changes we’d make first.

2. Plan

We agree on goals, scope and a clear written quote before any work starts.

3. Build

We design, write and launch, and you review and approve each step.

4. Grow

We track leads, report results and keep improving what works.

Frequently asked questions

Small, owner-run businesses that want more customers from their website. We work with clients anywhere in the U.S., fully remotely.

It depends on the number of pages and features you need. After your free review, we send a clear written quote before any work starts.

No. Our own sites happen to be in online education, but the fundamentals that make them work (clear messaging, fast pages, search visibility and tracking) apply to any small business.

Yes. We can improve, fix or market the site you already have, or rebuild it if that’s the better investment. We’ll tell you honestly which makes sense.

Just fill out the short form on our contact page. Tell us about your business and share your website if you have one.

Want more leads from your website?

Tell us about your business, and we’ll send you a free review with the first three changes we’d make.